A Conversation with Rebecca Hein

For Rebecca Hein, creativity has never been a choice - it’s been a constant. From an early age, she felt an instinctive pull toward making things, shaping ideas into physical form. “I simply can’t stop,” she says. That innate drive would eventually evolve into Hein Studio, a brand rooted in the belief that everyday objects can - and should - be extraordinary.

Before founding her studio, Hein spent years working in fashion and creative direction. But life shifted after the arrival of her third child. With that change came a new awareness: the importance of home. The fast pace and seasonal rhythm of fashion no longer aligned with her evolving priorities. Instead, she was drawn toward something more enduring - designs that could live on far beyond a single season.

Interior design and art became her new language, guided by a desire to create extraordinary objects that bring meaning, calm, and longevity into everyday life.

What was the turning point that led you to establish Hein Studio?
I have always created - it’s something I’ve done since I was very young. But after having my third child, I became much more aware of how important the home is and what you surround yourself with. Fashion no longer felt like the right path for me. I wanted to create something more lasting, and interior design and art became the natural direction.

How does your background in fashion continue to influence your work today?

I still use many of the same methods when researching trends, materials, and colors. I often look back in time - to artists, architects, and couture designers - for inspiration, especially when it comes to shapes and materials.

How would you describe Hein Studio in one sentence?
Extraordinary objects for your everyday aesthetic home.

Your work reimagines everyday objects - how do you approach this idea in your design process?
I start by choosing a type of object, like a vase, and then I ask myself how it can exist as more than just a functional item. I want it to stand alone as a sculpture, even when it’s not in use. Many people don’t use vases every day, so I design them to be just as beautiful without flowers as they are with them.

Where do you find inspiration?
Nature is a big source of inspiration - especially living close to the ocean. I’m drawn to shapes, movements, and structures found in nature. I combine this with impressions from traveling, visiting museums, and exploring old books.

 

There are subtle references to Japanese aesthetics in your work - has this been an influence?
Yes, very much. I’m fascinated by Japanese homes and gardens. Many of our designs are inspired by antique Japanese ceramics, but always reinterpreted in a new way and with different materials.

Timelessness is central to your philosophy. What defines a design that lasts?

It has to be unique and a bit unexpected - something that challenges how we think an object should look. At the same time, quality is essential. Our pieces are made from solid materials and designed to last for generations.

Why do vases play such an important role in your collections?
For me, it’s the combination of sculpture and flowers. Flowers have a positive effect on people, and being able to create something that contributes to that feeling is very meaningful.

Do you design every piece yourself?
Yes, I do. My rule is that I have to want it in my own home - otherwise it doesn’t pass. It’s about trusting my instinct. Some designs take years, others come together quickly. I don’t follow a fixed process; I let each idea develop in its own time.

What is Gallery Hein, and how does it relate to your work?

It’s an important part of my creative process. I make many sculptures by hand, and these often become the starting point for our designs. I prefer working physically rather than digitally - it allows me to keep the human touch in every piece. Only a few of these works are shown, but they shape everything we do.

How does your personal lifestyle influence your work?
I live a very simple and grounded life. I start my day with a walk and a swim in the ocean, followed by a quiet breakfast. With three children, family life is central, and that sense of togetherness is reflected in the way I think about the home.

What role does the home play in your design philosophy?
The home is where everyday life happens. I focus on creating objects that elevate shared spaces like the kitchen and living room - bringing calm and beauty into daily routines

Which piece feels most personal to you?

The Ostrea vase - it was the first one I created, and it took years to develop. It became the foundation of our collections and where everything really began.

 

Do you have any rituals that make everyday life more meaningful?

Spending time in nature, especially swimming in the ocean, is very important to me. I also value small things like fresh flowers, candlelight, and good lighting - they can completely change the atmosphere of a home.

What’s next for Hein Studio?
We are working on a textile collection, new glass designs, lighting, and a  line of architectural knobs and hooks. It’s a natural extension of what we already do - creating pieces that feel both unique and lasting.

 

How do you hope your work impacts people’s lives?
I hope it inspires people to slow down and be more intentional - buy less, but better. To surround themselves with objects that bring a sense of calm, beauty, and connection in everyday life.